3 Ways on How to Manage Multimedia Thought Leadership Without Hurting Your Organisation or Yourself

12 August 2020 0 By admin

Recently, I read through ventureharbour.com article titled, 10 Lead Generation Trends to Watch in 2020.

Most of the trends were things happening right now, but there is this particular one that my attention stayed on – Multimedia Thought Leadership.

It is no longer news that multimedia thought leadership is making sway. It is a cool thing organisations and individuals are fully engaged in without even noticing that it is a trend.

Multimedia thought leadership involves, creating content using all media available, to reach and engage prospects, clients and customers in creating brand perception and engagement.

Venture Harbour states, “According to the 2020 B2B Thought Leadership Impact Study, published by Edelman and LinkedIn, 89% of business decision-makers say thought leadership is effective at improving their perception of a brand.”

The website went further, “To add a little more context, 90% of respondents said thought leadership increases their respect for organisations while 89% said their perception of the brand’s capabilities increase and 89% also said they trust brands more that produce convincing thought leadership content.”

For me that is a good news for everyone involved in multimedia thought leadership.

However, it also means that you can spread yourself thin or put more of your company resources on buying up gadgets and creating multimedia studio in order to maximise this trend.

Truth is, there are organisations/companies that could afford to spend huge some of money on multimedia gadgets in order to plug into this trend and it won’t hurt a fly. Good for them.

But what about you who can’t cough out such a huge amount or have the manpower to handle the multimedia?

How can you manage that and still be effective in the trend called multimedia thought leadership?

Let’s take a look at how you can do that.

1. YOUR CUSTOMERS/CLIENTS ARE NOT EVERYWHERE

Despite this trend, you need to know from the word go that your clients are not everywhere. I bet you must have heard this somewhere, but you have forgotten this.

Find out where your ideal clients congregate and feed them well. That could be enough for you. Scrambling to be everywhere while you are nowhere is a recipe for spreading yourself thin.

2. YOU CAN’T AFFORD ALL THE TOOLS

If you are to consider quality over quantity, truth be told, you can’t afford all the tools that will guarantee you quality output that is required to stay steady and maintain relevance.

Because you want to be found everywhere, you mustn’t slaughter quality for measly quantity. Let’s agree to this, quality still matters. Some clients of yours won’t just have any wishy-washy content.

Moreover, how do you want your brand to be perceived? Determine that.

Get good on few fronts and wait if you have to, to get good on other fronts. Don’t rush out into all the fronts because you have to be everywhere.

3. YOU DON’T HAVE TRAINED HANDS

Get involve in multimedia thought leadership also involves handing qualified hands who can handle those tasks.

If you don’t have them ready within your organisation, or as an individual, you got to train those who are willing to learn or your train yourself.

Another way around that, is to hire a task assistant. These are freelance skilled and reliable individuals who can help you accomplish your desire to be a multimedia thought leader.

That said, this also has to be within your budget spend.

Seriously, it is advisable to engage them. They take, lots of burden off you and free your hands to handle the core of your business.

And that’s why we (Task Assistants) exist.

Do you have other ways through which one can hold up with this trend? Please share.

admin
Author: admin

I help business men and women, creatives, entrepreneurs, professionals, organisations, companies and any individual achieve more by doing less by helping them with assigned tasks while they focus on what they do best.